Press kit

Everything you need to write the piece.

Boilerplate copy, brand photography, quick facts, and the press contact. All imagery here is cleared for editorial use with attribution to Asofe. For specific designer imagery or higher-resolution files, write to correspondence@theasofe.com.

Boilerplate

Two paragraphs you can lift.

Short, attributable, and intentionally journalistic in tone. Either paragraph stands alone; use both if you have the column inches.

Long form (≈ 80 words)

Asofe is a London-based marketplace for independent African luxury designers. Founded in 2026 and operated by Kadd Consulting Limited, it brings together ateliers from Lagos, Dakar, Accra, Nairobi, Marrakech, and beyond — pieces are sourced directly from the originating designer and dispatched from a UK fulfilment hub. The platform handles checkout, returns, and customs so customers across the diaspora can buy designer-direct without the cross-border friction that has historically held the industry back.

Short form (≈ 30 words)

Asofe is a London-based marketplace for independent African luxury designers. Pieces ship directly from the atelier to a UK fulfilment hub, then on to customers — designer-direct, locally returnable, GBP at checkout.

Quick facts

The one-pager.

Trading name: Asofe
Legal entity: Kadd Consulting Limited
Companies House no.: 15467682
Registered office: 33 Lansbury Road, Newton Leys, Bletchley, Bucks, MK3 5QP, UK
Founded: 2026
Operating model: Multi-vendor marketplace; UK fulfilment, designer-direct
Currency: GBP
Designer commission: 70 % to designer · 30 % to Asofe
Returns window: 7 days, complimentary
Payment processor: Stripe (merchant of record: Kadd Consulting Limited)
Press contact: correspondence@theasofe.com